Content & Demand Generation Manager (B2B SaaS)

Location: Poland/Europe, remote.

Salary: 13k PLN - 16k PLN / 3086 - 3900 EUR monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.
Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service! 🌍

• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.

• Currently, we hire over 150 fantastic people.

Would you like to see what working with us looks like? Check out our #GrowWithTidio video 🎥👇

About Lyro AI

Lyro is Tidio’s AI agent for customer service that aims to provide trustworthy, reliable, and ethical AI support. We help companies add an AI team member to their support operation, often alongside an existing help desk, so they can improve speed, consistency, and customer experience without overhauling their stack.

About the role

Lead Lyro’s content-driven marketing by building the entire content engine from scratch and owning the area end-to-end. This is a high-ownership, build-from-zero role where your work will have a direct impact on pipeline and revenue as Lyro grows into a standalone brand. You’ll report to Tidio’s Head of Growth and have the freedom to test ideas, choose channels, and shape what actually works.

While written content will be your main focus, you’ll also lead programs like webinars, online events, and experiment with formats and channels that drive qualified leads.
You’ll collaborate closely with channel owners across paid, SEO, lifecycle/email, and product marketing to turn strong narratives into scalable demand generation.

Tech stack: Ahrefs, Google Search Console, SmartLead, MixMax, G-Suite (Gmail, Google Sheets, Google Docs, Google Slides, Google Meets), Slack, Notion, LLMs (ChatGPT, Claude, Gemini, and more), Microsoft Clarity, Wynter, internal tools and AI agents, WordPress, Profound, LinkedIn, Cledara, Spendesk.

As the Content & Demand Generation Manager, you will:

• Own Lyro’s content engine - create high-quality blog posts, landing pages, guides, case studies, and sales narratives for mid-market and enterprise customer service organizations, while experimenting with new formats and channels that convert into pipeline.

• Run webinars and virtual events - generate topics, recruit speakers, manage logistics, moderate or host sessions, and repurpose materials into content assets to strengthen lead-generation efforts.

• Develop campaign concepts - craft messaging and content series that resonate with enterprise pain points and buying committees.

• Support go-to-market execution - partner with paid marketing, SEO, and product marketing manager to align messaging, content, and positioning.

• Build credibility through customer stories - conduct interviews, create testimonials and case studies, and convert insights into pipeline-supporting content.

• Project manage delivery - plan timelines, coordinate stakeholders, and ensure content and programs ship on time and with quality.

• Measure, learn, and iterate - define lightweight success metrics and improve content and programs based on performance.

You are a perfect fit if you have:

• At least 3 years of experience in a similar scope, in a B2B marketing (SaaS or tech environment preferred), ideally in roles with high ownership or early-stage initiatives.

• Excellent writing and editing skills, with strong judgment when creating content for technical products.

• Comfort hosting webinars, conducting interviews, and appearing on camera when needed.

• High ownership and autonomy — able to turn ambiguous goals into executed programs and build new initiatives from the ground up.

• Strong project management skills, including planning, coordination, and follow-through.

• Analytical mindset — comfortable working with metrics and using data to improve content and campaigns.

• Ability to collaborate effectively with cross-functional teams in a fast-moving and experimental environment.

• Fluency in English that enables you to write compelling copy for native-level audiences (bilingual, native, or C2-level language skills preferred).

You will earn extra points for:

• Experience in marketing to mid-market/enterprise buyers or working with multi-stakeholder messaging.

• Background in customer service, CX, help desk, or AI-related products.

We would like to offer you:

• A unique opportunity to build the brand’s content and demand generation engine from scratch, with real ownership and direct impact on business results.

• Salary: 13k PLN - 16k PLN / 3086 - 3900 EUR monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.

• Remote work model with flexible hours.

• Possibility to work from one of our offices in Szczecin/Warsaw or access to coworking spaces.

• 26 days off guaranteed in a year.

• Great development opportunities – company-supported courses and conferences.

• Individual work tools—MacBook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs.

• Sport & wellness benefit - no extra charge.

• Private medical care - no extra charge.

• Mental well-being program – individual therapy sessions and resources for employees.

• Free access to one of the most popular e-book/audiobook services.

• Regular social events (company-wide offsites, team events).

What happens when you send your CV?

• Call with a recruiter.

• Task.

• Final interview with the Head of Growth

• Offer and fireworks 🎉

Diversity Statement

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.

We now rate at 4.4/5

83% recommend us to a friend👇

Read our reviews